Redemption Inc. is a new prime-time series in which a group of 10 ex-cons are given the opportunity of a lifetime: a chance to set up their own business with a start-up investment of $100,000 from Kevin O'Leary. Kevin recognizes they have paid their debt to society, and sees the business potential in offering them a second chance. At the end of the series, one of them will earn both Kevin's support, and his money, to start a legitimate business. This is not a handout or charity scheme; this is business.

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